2018-2019 Undergraduate Catalog 
    
    Apr 25, 2024  
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2018-2019 Undergraduate Catalog [Archived]

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TAM 427 - Softgoods - Branding and Promoting

3 credits

Description
The management of apparel brands as a means to attract customers and increase brand loyalty. Specific focus is given to luxury consumer goods and global markets. 

Prerequisites
TAM 216

Restrictions
Junior/Senior Standing


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