2018-2019 Undergraduate Catalog 
    
    Jul 02, 2020  
2018-2019 Undergraduate Catalog [Archived]

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RCSM 420 - Sport Marketing


3 credits

Description
Application of economic and marketing principles to leisure and sport systems. Emphasis on organizing and analyzing the marketing process, planning the marketing mix, sports as a product, sport consumer markets, and the sports product market.


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