2018-2019 Undergraduate Catalog 
    
    Mar 29, 2024  
2018-2019 Undergraduate Catalog [Archived]

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MKTG 332 - Buyer Behavior


3 credits

Description
An interdisciplinary approach to the analysis and application of psychological, social, and cultural influences on the buying behavior of consumers and organizational buyers. The interrelationships of marketing actions and buyer behavior are analyzed with the goal of making effective marketing decisions.

Prerequisites
MKTG 301 or BUS 361.


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