Aug 13, 2025  
2011-2012 Undergraduate Catalog 
    
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2011-2012 Undergraduate Catalog [Archived]

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RCSM 420 - Marketing Applications in Recreation and Sport

3 credits

Description
Application of economic and marketing principles to leisure and sport systems. Emphasis on organizing and analyzing the marketing process, planning the marketing mix, sports as a product, sport consumer markets, and the sports product market.


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