2011-2012 Undergraduate Catalog 
    
    Jul 19, 2024  
2011-2012 Undergraduate Catalog [Archived]

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MKTG 448 - Marketing Management


3 credits

Description
Application of problem solving in the area of marketing management, emphasizing planning the marketing effort, management of the marketing organization, and control of marketing operations.

Prerequisites
MKTG 332 and 338, and senior standing.

Note
This is the capstone course in the major.


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