2011-2012 Undergraduate Catalog 
    
    Jul 21, 2024  
2011-2012 Undergraduate Catalog [Archived]

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MKTG 414 - International Marketing


3 credits

Description
Theory and applications of international marketing strategies for both American and multinational concerns organized as either a business or non-profit entity. Students are placed into a decision-making environment similar to that of a marketing manager engaged in international decisions.

Prerequisites
MKTG 301 or BUS 361.

Note
Open to graduate students. Graduate students are required to do additional work of a research nature.


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