2011-2012 Undergraduate Catalog 
    
    Jun 15, 2024  
2011-2012 Undergraduate Catalog [Archived]

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MKTG 353 - Marketing Channel Structure and Strategy


3 credits

Description
This course deals with the nature, types, and roles played by marketing institutions within channels. The process of channel management is emphasized.

Prerequisites
MKTG 301 or BUS 361.


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