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Nov 15, 2024
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2024-2025 Undergraduate Catalog
Marketing Learning Outcomes
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| Outcome 1: Marketing Research—The ability to demonstrate knowledge of the marketing research process, applied by collecting and analyzing market information. |
| 1.1 Marketing research concepts and analytical skills: Students are able to demonstrate a working knowledge of various concepts in marketing research and correct application of appropriate analytical skills. |
| 1.2 Develop request for marketing research proposal: Students are able to identify business problems or opportunities to develop measurable research problems relevant to decision making in marketing. |
| 1.3 Develop measurement tools to collect marketing data: Students are able to develop measurement tools to collect data related to marketing problems. |
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1.4 Analyze, interpret, and present research findings: Students are able to analyze, interpret, and present research findings.
Foundational Studies 10: Express themselves effectively, professionally, and persuasively both orally and in writing.
Foundational Studies IIIa: Quantitative Literacy.
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| Outcome 2: Buyer Behavior— Students will be able to demonstrate an understanding of the impact of buyer behavior on the marketing function. |
| 2.1 External influences on buyer behavior: Students will demonstrate an understanding and proper application of common terminology and concepts related to external influences on buyer behavior. |
| 2.2 Internal influences on buyer behavior: Students will demonstrate an understanding and proper application of common terminology and concepts related to internal influences on buyer behavior. |
| 2.3 Self-concept and lifestyle influences on buyer behavior: Students will demonstrate an understanding and proper application of common terminology and concepts related to self-concept and lifestyle influences on buyer behavior. |
| Outcome 3: Strategic Marketing Management— The ability to demonstrate comprehension and application of strategic marketing management concepts and practices within business organizations. |
| 3.1 Current strategic marketing management concepts: Students will be able to demonstrate knowledge of current strategic marketing management concepts. |
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3.2 Applied marketing management problem solving: Students will be able to solve marketing management problems by applying the appropriate decision-making processes, tools, and technology.
Foundational Studies 2: Critically evaluate the ideas of others.
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